Friday, 18 November 2011

Research Conclusion

My research has taught me alot about the industrey of media, and what to do and not to do as a new film company producing a film trailer, magazine and poster in order for them to be successful. My questionnaire has helped me quickly establish my target audience and what they expect and want to watch in the different aspects of media. I have learnt how difficult it is to adapt to the different forms of media through ther movie trailer, magazine and poster and the different traits they all have which cant be broken in order to be succesful first time round as i found in my research you need to be established before you decide to break the dimensions of the media aspects and be really bold and creative.
Firstly, we have deicded on the genre of our movie trailer through the research conducted within the questionaire which was the most popular and we found a gap in the market for a childhood romance with elements of comedy in, to appeal to all of our target audience and people who wouldnt go and see a typical romance film would be intregeed by our movie trailer.
We found we also have to stick to traits and mention in our movie trailer the main actors to help bring attention to our movie trailer. This does have downsides to people who dont like the actors or actresses but i feel it has more postives then negatives in which will help us gain more attention to our movie trailer.
The layout of the poster and film magazine front cover from our research suggests we dominate the page with a large recongizable, casual shot from the film as people are more atrracted to visual items then text.

The group interview we constructed was a success but did have some faults within and is seen a lot within group interviews. We felt peoples view were being persuaded and manipulated by other people which was affecting are data. Also within the gorup interview person no. 5 we felt was lacking in detailed answers and bringing the actual level of information down that you would normally recieve. We felt this person would have been better in carrying out a questionnaire as the whole purpose of this group interview was detailed data coming back but this person gave one worded answeres which did not help to the success of the group interview.
When we asked the group interview candidates what was their favourite genre the most popular was romance and romantic comedy which helped us inflict our decision to use this as our genre. The memebers of the interview gave their own opions of what they thought was good no.1"i like the stroylines of Rom/coms yet i like the funny edge they have". This method of research helps develop a real personal response from the individual.
We also asked the group which one of the movie trailer, magazine and film poster is the most important marketing aspect for the promotion nof the film. They all but one said the movie trailer and as a team we have took this research and planned more time on the movie trailer to help us get this important aspect of marketing for the film right which against the the criteria of the course suggests as well by awarding more marks for the movie trailer than any other part of the media portfolio. No. 3 "Trailers as sometime the poster can look good but its the trailer where you decide whether to see the film or not"
We showed the group a set of movie posters with different layouts and asked them which one is the most appealing of which all but one answered with the traditional layout as the best. This could be due to the popularity of the film but mainly down to the simple, basic layouts which sticks to the traits of traditional film posters with a large image which dominates the page of an image from the film, large film title across the poster with mention of the actors and actresses staring in the film across the bottom. A colour scheme is used in this poster which is probably used throughout the other elemets of media.
Next we had the same layout as the questionnaire above by showing them 3 magazine covers this time and asked them to rank them with opions on each. They said again the magazine which sticked to magazine typical traits with a large dominate image overlapping the mast head with an action, casual shot. The research suggests we keep to typical traits and use well known actors on the front of the magazine to add to the promotion of the film with other information within the magazine to help make the front cover look realistic like offers on and other films inside the magazine. There is a colour scheme seen throughout which was commented on and therefore are research suggests that for a successful magazine front cover some sort of successfull colour scheme is needed. Also the different array of text size, font and colour is needed in order for the magazine to stick to traits and be a successful magazine that looks professional.
Fianlly, this question again had the same layout but we showed the group 3 movie trailers. Two of the 3 trailers stuck to typical movie trailer traits and these were the most popular ones within the group. The romantic trailer got the most votes as the best one which again shows and highlights the best genre to use as our movie genre as this is the most popular amoung the group and the target audience.

In all my research both primary and secondary was successful on helping are group decide on a movie genre for our film trailer. The research helped us establish as a team the difficulties in attacking different aspects of medi forms through a trailer, magazine and poster format. We have found in our research that the way to success is by being simple and stucking to the simple format and traits of each media method. We have found difficulties through our research and intially didnt have an idea on genre or stroryline before and we felt that this research has helped us find the right genre and style we want to achieve. The research as inflicted our ideas on design and planning process in a positive way. It helped us set our target market by finding the gap in the market we want to aim our film trailer at.

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