The advantages of using a questionnaire as apart of primary researh is that it is a quick way to get data of your target audience. It goes directly to target audiences and gives a balence view from both genders.
However, there are some disadvantages like people can tweek the information and can be manipulated when carrying out the questionnaire with freindship groups. Not everyone in the target audience group will be interested in films, magazine and front covers so therefore will affect the whole data that is taken from the questionnaire.
Name:
Gender:
1. Where do you watch movie trailers the most?
Youtube () Cinema () Televison adverts () Other online sources ()
2. Do you like to no the actors or actresses staring in the film from the trailer?
Yes () No () Sometimes ()
3. What Genre of film do you mostly go and see at the Cinema?
Romance () Romantic/Comedy () Comedy () Horror () Sci-fi () Thriller () Crime ()
4. Which of these design layouts do you think would be the most successful?
(1)No image/dominated by text () (2)Medium image/some text () (3)Large image/No text ()
(4)Large image/some text ()
5.What Catches your attention the most on a film poster?
Image () Actors or actresses () Text () Colour Scheme () Title ()
6. Do you think a colour scheme throughout the film trailer, film poster and film magazine front cover should all be the same?
Yes () No () Simular ()
7. What do you feel should dominate the magazine front cover?
Masthead () Image () Smaller Images () Text () Other infromation ()
8. Should the image on the front cover...?
From the film () Natural shot () Interview ()
9. Which of these film magazine front covers is the most appealing to the eye?
A. B.
C.
10, Which of these film posters is the most appealing to the eye?
A B
C.
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