Masthead Development

The masthead started with a normal text font arial with the colour black. I wanted to create a more romantic and powerful font so I changed the text to capitals and chose comprehensive gothic light as the font style. This gave the romantic feel and the capitalsmade in standout on the page. I then adopted the colour to a more romantic stereotypical love colour, red. This dark red helped it stand out on the page as the masthead. Finally, I added some effects to the masthead head tomake it stand out on the page and look moreprofessional by adding a drop shadow, applying bevel and embossed the image and applied the black as an under lay colour to add the final effects to make the masthead lookprofessionalby manipulating a simple design to fit with the high end magazine market.