Film Poster Layout

In the stages of developing the film poster it is crucial to the success of the poster that a layout is planned to help set out the poster to make sure the poster fits in with the traget audience and conventional forms of posters as well as keeping with the film ideas.

With my poster layout I have kept to conventions used and challenged some concepts. The main image I have placed across the whole of the bottom half og the page taking up 3/4 of the page. This is layout design came from my audience research as the main image on the poster is the fundamental concept which draws people to the poster so therefore, should be the largest form on the page. I have this poistioned central but across the width of the page to help draw attention to the image.

The title of the film is at the bottom of the page. There is no conventinal poistion for the film title as this changes through different designs, genres and use of other conventional forms. I however, have poistioned my title at the bottom of the page quite large and centered. This is to make the title of the film standout as well as not blocking the image out which is the most important concept of form. The title needs to be larger enough to be noticed yet not the biggest form on the page but the largest text.

I have decided from my audience research to use the actors names on the poster to help make the film and poster look more appealing drawing more people tot he poster and the film. I researched this idea and found this is a very popular concept and is a conventional form that not all film posters use as a lot of them like to be original and challenge the film poster concept. I have poistioned these at the top of the page a quite big to stand out. The text is not as large as the film title but larger enough that it is noticable. I felt this was the best way to present the actors names as this will be the first bit of writing they will read as naturally people read down the page left to right.

The tag line is another conventional concept of film posters and is key on making the film poster look professional. It consists of all the small print including the others actors used, the company, producers and sponsers. This is an important factor as this has to be present on posters legally and is conventional. The poistion of the tag line is traditionally at the bottom of the page, however, with the poistion of my actors names I have decided to challenge this concept of conventional poistioning and placed it at the top of the page. This is to produce an original layout to help appeal to my target audience by using the tag line as a convetional form but positioning it in a different layout to help appeal to my target audience with this original idea.