Wednesday, 7 December 2011

Final Film Poster

Anylsis

This poster is produced by Bethany Reilly and as a group we have decided to use this poster to represent the group. The simple child like approach is what makes this photo do successful. The main image on the front of the poster is a heart shape. A simple heart shape edited with a two tone brush on photoshop across the middle and around the outside of the heart shape. This is very effective and the hearrt is filled with a childish image of the couple looking into eachothers eyes. This fits in perfectly with the romance genre the film is aimed and the teen market we are aiming this poster and the other promotional packages into.

The film title on the film poster front cover is simple which keeps to the teen market concepts for our traget audience. This however, doesnt stick to the house style of the ancillary texts as the font is in italic but we tried this and as a group felt it didnt stand out enough on the page and felt the way it is at the moment was the best way to have the film title which is appealing to the traget audience and keeping to conventinal forms of a traditional film poster layout well matching the rest of the layout on the page. The elpisis on the end of the title is somethink added to the title and only used here which again does not comply with the house style but does however, fit into the child like approach.

On the film poster we decided to as a group apply a tag line to the poster but not to any other of the products. this is due to the fact we feel the poster as whole was always going to be the weakest one so therefore, by applying a tag line to the poster this should help boost its awareness. We decided to only use it on this product and go a conventional use of house style which would result in all of the ancillary texts having the tag line. The tag line on the poster is "Everyone has someone in their childhood they never forget". This is perfect for our teen market and fits within the romance genre where they are seen the most.

The billing block is seen on almost every poster across all genres. the poistioning of this though can vary and be challenged. The traditional poistioing is at the bottom of the page which is where Bathany has poistioned this and not challenged the concepts. This is the best place as it is a vital form of the poster but doesnt have to be noticed so at the bottom of the page it is out of the wya but still there.

Concluding, this poster uses a simple background and design, with a house style colour scheme to appeal the target audience of teens and keep to conventional forms of romance genres posters with the use of tag lines.

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