Evaluation

1.      In what ways does your media product use, develop or challenge form and conventions of real media products?

     The first media product, the film poster had a very set layout which stuck to conventional poster layouts with a large dominate image in the middle of the poster with the title across the middle of the poster. These sticks to typical romance genre posters therefore developing are genre ideas to influence the layout of our poster. However, I decided from my research to challenge the romance genre by inputting the main actors on the poster to help bring more attention to the film by mentioning on the poster the famous actors within the film. This came from my research into film posters and that the idea of using the main actors names within the film on the poster is a popular way of bringing more attention to the film and the audience like to know who is staring in the film. Therefore, I used my research to challenge romantic genre film poster layouts in order to reach my audiences needs. From my research I also found that the image on the poster is the most important feature in persuading people to take notice of the film poster so therefore, is the key element to the success of the poster. We made this our priority to capture and edit a really good image that sums the film story up and captures the audience which is a form and convention seen across all genres of poster media products. We chose to use a romantic image of the main couple which again is a conventional image used within this genre field sticking to traits from previous and existing film posters. The way I edited the image to highlight the scene more by bringing out the green in surrounding and making the couple stand out more highlighting them as the main focus in the image again is a conventional editing tool scene across the romance genre and challenging this trait would be difficult to master and be successful as this would be showing signs of different movie genres.

     Secondly, the film poster we have created again was to the same romance genre. I aimed my magazine at the high end market of magazines therefore having to look into the high retail conventional magazine forms and traits. The layout of the magazine sticks to typical magazine traits across all the different genres of media poster layouts. It consists of the masthead in the traditional left-top hand corner but uses the high retail traits which my magazine fits into by going across the top of the magazine of which the image overlaps the masthead which is another trait from the high end retail design for magazines as an established magazine the audience will know the magazine without seeing the whole masthead. Again from my audience research I found that the image is a main important feature on the magazine front cover and using conventional traits seen in the magazine industry is positioned either in the middle or to left or right centre but is always the main focus on the front cover of the magazine. The image we stuck was from a photo-shoot we organised with the two leading cast members in the story. The shot we went for was a professional front facing shot, zoomed in on the face and shoulders. The mise en scene of the shot saw the male in a suit with waxed up hair to show a glamorous, modern look well the leading girl was in a dinner dress to show the smart look as well showing the open back of her dress to enhance the target audience traits. With this concept we not only looked into typical genre styles of front magazine covers but took are target audience of teens and looked into how the magazine images are used in the teen category. I found they were a bit sexy and pushed the limitations and guidelines of showing female and male body parts. I feel this was a concept and form I could take from the teen style and apply alongside traits seen in the romantic field to combine a style that sticks to traits of the romantic genre yet challenges the dimensions and still fits within the target audiences needs. After selecting the right photo the editing that took place on the photo was mainly to fit within the high retail magazine conventions. In the high end film magazine industry the front cover shots are not action shots from the film but after party or award receiving shots. We stuck to traditional high end photo structures and structured our photo in the same way. The way we edited the photo to fit within high end magazine traits is my making the image black and white high lighting the suite and dress colour which were the dress was white and the suite was white with a black tie. This help stick to the colour scheme within the other media products which again from my audience research is a typical trait amongst all forms of film products which we stuck to has a promotional factor. However, lots of high end film magazines base the colour of their magazine on the colour scheme of the film so we decided to not challenge, but stuck to these conventional forms. I therefore, made the masthead burgundy with some of the other text the same colour and element of the black and white photo all of which made the magazine more high end. The other form seen on the front cover of magazines is other text either related to the main film on the front cover or what else is included in the magazine. This is a trait seen throughout the magazine industry but very rare in the high end of magazines. However, I felt we should be a part of this rare few in the high end to use this typical magazine trait as using different fonts and sizes throughout the magazine will help us reach of target audience as well as being in the high end of the magazine industry. This is the same of the element so puff and plug which are used on our magazine front cover and the same reason applies for why we chose to use the conventional aspects as well to help appeal to our target audience by challenging the use of high end magazine conventions.

Finally, the trailer we created to launch into the romance field had to comply with conventional forms of trailers and keep to traits of the genre and style of romance well also making the trailer appealing to our target audience of teens. With this in mind we decided to make the title of the film short and snappy to keep with conventional forms of a film title which is used as a marketing aspect and seen across all genres of trailers. The name of the film is important and iconic and is how the audience will relate and link the film. However, in order to keep with conventional aspects of the romance genre we have chosen our film title to reflect the storyline that happens in the film trailer. Also as our target audience is teens we have selected simple words in the title to help appeal and relate to the target audience. In the trailer the film title is positioned in the middle of the screen at the start which is an aspect which could have been challenged but we felt that being new in the industry that challenging this concept would hold back the success of the trailer. We will also position the film title at the end of the trailer to summarise the film which will help us appeal to our target audience of teens.
Within a movie trailer a plot has to be made up that is appealing to the target audience and demonstrates the story line well teasing the audience and persuading them to watch the film. This is a conventional form that is used in the romance genre of trailers and is also seen across the other genres of film trailers. Our plot demonstrates the storyline with references back to the past setting the story and setting for a current situation which ends with a decision left which will be revealed in the trailer. This conventional aspect of finishing the trailer with a decision or aspect that is concluded in the film is appealing especially to our target audience  of teens but is also used as a marketing aspect and a persuading factor for the audience to go and watch the film.

Within any professional trailer there is the use of props, costume and location setting through mise en scene. In trailers and especially ours this is very important to the success of the trailer. The mise en scene not only as to match to the film plot but, has to fit within the genre and characters. It also must be appealing to the target audience of teens. The location setting we decided to use was split into childish, memorable locations which will be used for the scenes with the children and then used student based learning areas and hanging out areas as well as a class room to show the contrast within the two sets of different locations well making them relevant to the target audience of teens as they can relate the surroundings seen in the trailer. The props we used throughout the trailer were again split into two parts to show the contrast of the younger and older scenes. In the younger scenes we used scruffy hand writing and big school bags to show them still at school well in the older scenes we used technology as our main prop to show the student stereotype which is relatable to by the audience like laptops, phones, IPods, and headphones. We used computers to show the maturity and advancement in learning within the classroom shots. This is all conventional aspects seen in films to show contrasts within scenes as well as using conventional props seen in films that are too aimed at a teen market. All the props we used can be related to stereotypical teenagers who we are aiming the trailer. This therefore keeps to conventional aspects of props used within film trailers.

The costumes we decided to use for the younger actor shots were school uniforms. This portrayed them to still be at school showing their alliance to a group and community. It also helps create a more divide between the two ages. The older actors were dressed in more contemporary, fashionable clothes which again helps sticks to conventional aspects of teen films. We however, manipulated this by spicing up the leading actors/actresses to help meet our conventional forms used within the romance genre. The actors in the romance genre are seen to have spiced up and revealing forms of clothing that I have decided to keep which may go against other aspects of conventional forms seen across the genres but will help make the trailer more appealing to the teen market which is the market we are aiming our trailer into too.
In trailers different shot types are used to portray certain angles and manipulate perceptions of events. The conventional shots that are used are the one or two shot, close up, distance (landscape) shot, high angle, Pan and zoomed in and zoomed out. We have used all of these shots in our trailer to keep with traditional aspects of shot types seen in movie trailers from all genres. However, as our movie is within the romance genre we have used the close up and two shot to highlight certain points of romance and manipulated people’s perceptions of situation by making them believe the actors/actresses are boy friend and girl friend. The close up is on them holding hands signifying there advanced relationship well the two shot to show them in one another’s company.  

Finally, editing the film trailer to make it portray to the audience the right message and make the film trailer more entertaining is highly important. Conventional forms of these are noises in the scene highlighted, sound tracks, non diegetic (diegetic) sound and voiceover. These are all conventional aspects that we have used in our trailer but highlighted and re used more than one to not only keep the conventional aspects seen throughout the different genres but to also make the trailer more appealing to the target teen audience and keep to romance genre traditions through editing. The sound track and music we have used in our trailer is an upbeat non digetic romantic song that is a conventional form in the romance genre of which we felt and to be used and not challenged as this would go against the themes being portrayed within the film trailer. We have highlighted certain noises like the opening of a note which is an important object and a significant moment in the trailer. The high lighting of noises is a conventional aspect used by trailers but we have applied this to a significant romantic moment in the scene to combine both conventional aspects to the romantic genre. We have used a voice over which too is a conventional form used that is not really seen in romance genres but seen across other genres. We have decided to use this after seeing modern, contemporary films using this as well as music successfully and we feel this modern aspect could help improve and make our trailer more appealing to the contemporary audience.

2. How effective is the combination of your main product and ancillary texts?  

When producing a promotional package of ancillary texts are group found from our research that the promotional packages should all link through house styles including having the same colour scheme, film title and tag lines. From this research we looked into what our audience want and felt that the teenage market would be more attracted to the promotional packages and ancillary texts sharing the same house style and complementing one another. With all of this research are group decided to make all of our ancillary texts including our main products to share the same house style conventions complementing one another keeping with conventional forms seen before in the existing market as well as appealing to our teenage target audience which will help lead to the success of our ancillary texts and our main product.

Throughout, the many different forms of ancillary texts are group have kept a main colour scheme throughout. The main colour in the colour scheme is red. We chose red linking to love and romance the main theme of film and kept with conventional forms seen in the romance genre of film and throughout other genres with the colour scheme used throughout. This is used on the film poster with the love heart background shape which is a main form on the poster and is also used on some of the text. On the magazine it is used in the masthead and other smaller text and the red coloured text is also seen at the end of our main product, the film trailer. The use of this colour in all of the ancillary texts and forms of media all play an important role on that media form. For example, the poster is dominated by the heart shape which is coloured in the colour scheme colour red highlighting the colour scheme which this conventional aspect is also seen throughout the other ancillary texts and our main product, the film trailer.

Another form that is conventionally kept the same through the promotional packages is the film title. This is an iconic aspect which links every think back to the film including other media texts related to the film. Through our research into the romance genre we found that this is kept the same and provides a “stamp” and logo format to the film. We found this was the same throughout other film genres and decided to use this conventional form in our promotional packages and apply this to our ancillary texts. In our magazine the film title is slanted with the italic font and the same font and italic style is seen in the film trailer at the end. This helps keep the iconic logo of the film the same. However, the colour of the film title on the magazine front cover is a different colour as this fits in with the other forms of the magazine, like the colour scheme of the magazine front cover and the layout against the image. This therefore sees the film title in the same font and style but in a different colour. On the film poster we used the same aspect by trying to make the text the same style but a different colour like seen on the film magazine. However, on the film poster this style did not fit with the layout of the page. From our research we found that on the film poster the most important form is the film title and the style we had just did not fit with the rest of the aspects to the poster. We therefore, with the poster couldn’t complement the idea of the iconic logo with the same style and font as seen in other the ancillary texts. However, we feel the poster as other complementing house style formats like the actors and colour scheme that will help link the poster to the film. We feel the film title stands out more on the poster in this style and fits with the other aspects of the page.

In our research we conducted we found that tag lines were used a lot on posters as a marketing aspect and were used a lot in the romance genre through famous quotes which were used as the films tag line. We found these were used throughout the different media texts within the promotional packages and the main product the film trailer. This is a conventional form used by applying the tag line to the different ancillary texts however, are group decided to have a tag line but only apply this to the poster. This is because the poster is the largest form of advertisement for the film as the use of the tagline there and there only will highlight the advertisement and make the poster have more significance as we found in our initial market research that the film poster is the product in the promotional package which our target  audience of teens finds the least interesting so by using only the tagline on the poster we hope to bring back the importance of the poster and appeal more to our target audience who will seek to the poster and make their own opinion on the film and whether they want to watch the film from the trailer. By applying the tagline only to the poster highlights to the teen audience the importance of the poster and goes against conventional house style aspects seen with the romance genre of film and other genres of film.

Our film trailer and ancillary texts are aimed at the teenage market. The teenage markets of film are very up to date with the latest actors and actresses and build themselves around thriving of their every move by buying celebrity magazines, keeping updates online and via other sources. With our film going into this very up to date market we had to make sure our actors that are used are the same throughout and keep to house styles which is a conventional and professional aspect used in the film industry. We have used the same actors for the image on the poster and magazine front cover and use them again throughout the film as the two main actors. The poster sees the actors with a more childlike aspect to them which the editing of the photo as highlighted. It is a distant photo of the couple looking into each other’s eyes. This poster highlights the main themes in the film and provides a metaphor of the romance genre. Well the magazine front cover sees a close up of the couple with serious faces which have been manipulated and styled to look much older through mise en scene as they are both dressed up in high end clothing. They have been manipulated to look like models, and appeal more to the older teenage market. This difference in the two different ancillary texts is seen by how they are both marketed at different ends of the teen market yet, however, use conventional house style forms by using the same actors but we have manipulated them to appeal to different ends of the market.

We researched as a group the idea of using the same images throughout the ancillary texts and the main media text of the film trailer. We found this was used a lot in genres if the film had an important iconic scene that is usually developed after the film has gained popularity. This is also seen throughout the romance genre however, we decided not to have an iconic photo that is used throughout the different media texts due to the large teenage market we were aiming our products into. This is a large market and if we chose one iconic photo we will then make our target audience within the market smaller and have to be specific throughout. Instead we kept it general and aimed at the high, middle and younger age of the teen market as we feel all ages of the teen market can relate to the film in some way due to the growing up of the childhood sweethearts which we hope will lead to the success of our magazine.

3. what have you learnt from your audience feedback?

The first audience research we constructed and got feedback from was our initial research at the start of the project. Our target audience for the film is teens 12-21 and hope to capture everyone in this 9 year gap by creating mature and sophisticated meanings from our media texts and final product the trailer and also reach the immature and silly audience through the media texts as well capturing the whole teen audience.

Our initial research helped us to firstly establish our target audience for the film from the secondary and primary research we constructed on random people before narrowing down and selecting an audience.

This graph shows from our primary audience research that the most interesting genre at the moment for our specific audience of teens is the romance genre. This means it will have a large audience but also means it will be highly competitive in this genre of industry and how research has shown us that and thats what we have learnt.

Our research also showed us the important features on each of the ancillary texts what dimensions and aspects are the most important for us to then spend more time developing this aspect of each ancillary text as this is what we have learnt.

This graph from our primary research we conducted a questionnaire and this graph shows that our audience found the most important aspect of the film poster was the image as this drew them in the most to the poster and evidently the film. This therefore made us spend more time developing and manipulating the image as this what we learnt for the film poster in order for it to be successful.

This graph again from the primary questionnaire highlights the most important aspect of the film magazine front cover that out target audience of teens find the most important. They found the image again the most important which meant that we concentrated the most on the image again developing the right angled shot, styling the image through stereotypical mise en scene of the teenage market and finally, manipulating the image to follow conventional form of film magazine front cover images to create a professional and air brushed style that suits the romance genre and is appealing to the target audience.

In all, our initial research which our audience feedback data which helped us as a team establish and learn the right genre to collectively market our ancillary texts and the film trailer into successfully. It helped us learn the important aspects to each ancillary text and find the conventional forms that the genres follow with each aspect of the promotional package as well as help us see what our target audience of teens look for within each ancillary text and the promotional package as a whole.

After all of our promotional package was constructed, edited and published we let our audience give feedback through their opinions on the blog, constructive criticism and a questionnaire which we have gathered the data into graphs to show evidently the success, failure and areas of improvement for our group.

Firstly, we showed a large number of our target audience the film trailer, poster and magazine and asked them to go online to our blog addresses and comment online their opinions of each of the ancillary texts with constructive criticism.  

Film Poster:

“I like the childish approach as this is what interests me”
“I understand the dynamics of the poster and the intentions and feel it fits nicely with the other products”

“The weakest of them all but still good”

Film Magazine:

“Looks very professional”

“Fits in well with the other ones”
“Really undermines the important aspects and looks professional by looking like a magazine does”

Film Trailer:
“I think you should have told more of the story”
“Very good, it has a versatile audience”
“Kept to typical romance styles”

Some of this is constructive criticism and states areas of improvements on the ancillary texts and final film trailer and some of this is praise of areas that work well. This state’s mixed reviews on our media texts as everyone as their own opinion and styles. This method of getting them to watch and view the ancillary texts then report there feedback on to the blog via the internet is a quick, easy of absorbing data from our target audience. It can be hard to obtain the target audience and the vast number of people to watch and report back. Also the internet can cause problems and can stop audience feedback happening with this process.

We also asked our teen audience to fill out a questionnaire after watching the film trailer and viewing the ancillary texts. This means we can absorb the data and transfer this into a form of readable graph or table so we can visibly see our audience feedback.

 This result has taught us that the trailer is the most persuasive aspect of the promotional package. It got more than half of the votes which means we should have probably put more time into the other aspects to get them all even.

Our audience feedback has taught us that we have successfully merged the image through house style and made each of the promotional package complement one another. We have succeded with complementing one another.

 Our intentions with the poster turned out to work as we applied the tag line and our audience feedback have showed us that this owrked and that it was successful as they said that the tag line was the most successful aspect of the film poster.

This question was to help them visulise our magazine surrounded my professional magazines to see if we have hit our objectives of making our magazine professional. 85% of people said that it looks professional against real magazine whgich we feel is a success and with the 5% that said no they said why which we felt we could see there thoughts which gave us some think to work on next time.

This final question is a genral question to see whether we had met our targets and persuaded people to go and watch the film. 95% of people said yes they would go see the film and as evryone in the room didnt like the genre this was a sucess for us as we persauded people to go and watch a film tieing everythink in we have done to be successful.

 

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Research and planning

In this stage of developing research and planning are group used a variety of new and technology that we have already used in past products to help us in this stage. Firstly, in order for us to store all of the different images, forms of texts and information we used an online blog service called blogger to store and post all of our information on. This use of blogger by producing blogs comes from the creation of web 2.0. Web 2.0 is the development of the internet and the pages which the internet is displayed on which became interactive. People could comment and write their opinions on these web pages and seen the start of social networking and blog web pages. This was a massive development in the internet age which made the internet go live. This meant daily updates could be uploaded and people could share opinions and this made it all public. People could cast their own opinions had have a conversation online. We used this so that our audience can feedback during different stages of the planning process. It meant that we could communicate through the online blog directly to the teen market who will be using similar websites everyday like facebook and twitter.

We also used devices such as cameras and video recorders to take photos for the front cover of the magazine and film poster. It also allowed us to capture location shots and casting photos which we could visually display during the planning stages of the production. The chance to record drafts of our trailers meant we could store and re-watch to see areas of development which was a very handy way to see areas of development. We have the chance to publish these online to allow them to be watched by our audience time and time again which could only be done by the video cameras we used.

Graph maker was a simple online website which helped us create graphs by inserting data into them and creating a graph. This helped in the research stages as we conducted primary and secondary research and took the data we absorbed from our audience and applied this into the graph to visually display the data. This meant we could clearly see the data on a page and could compare this to other forms of data. They can be displayed in either a bar or line graph or a pie chart. This depends on what time of data is trying to be displayed and whether it was over a time period or the amount of data going into the chart or graph. Here is an example of a graph I used from graph maker.

Concluding, the use of technology in the research and planning stages helped us to use the new technology available to us to our advantage. By using the graphs we helped enhance our research stages and used technology such as cameras and video cameras as well as the use of blog technology through the advancement of web 2.0 to help with the planning stages of the project.

Construction

In the construction stages sees the development of the trailer, magazine and film poster and the new technologies available to us as a group to produce each of these successfully.

Trailer

To produce the trailer we had a lot of new technologies available to us through software and physical products that we can use to make our trailer look professional and manipulate the film recorded through specific software to our needs to appeal to our target audience well complying with conventional forms of film trailers we obtained from our research.

In the early stages of filming we used normal recordable cameras to practise filming locations to get a feel of the angels we need to create. This was good as they were easily portable and we could take them out our self’s. We recorded every think on to a tape which a tape deck made them accessible on a computer.

After the early stages had gone by we used state of the art HD cameras to film our trailer. This gave us the best HD picture and sound for our trailer. However, this new technology to us had its inconvenience at times as we had to have an insured member of staff to follow us around which meant a slow filming time. We also had to set the camera up for every shot well doing sound tests as with these cameras microphones were used on the actors for high quality sound in the trailer. Moving this equipment around was hard and really slowed down the time we had to film which meant we had to plan in advance the shot types and locations for each shot before filming to cut down time which can be spent on filming. This to w as filmed on to a tape.
For the first draft of the film trailer we used movie maker which is basic software that we have used before. It allowed simple uses of transitions, music and editing technology which we learnt very quickly. We had a go on a new technology called IMovie which was very basic software which was very affective. However, saving documents meant we couldn’t use this software and used Final cut as our final software choice. Final cut allowed files to be imported in and required advanced understanding of the software to work which we had to learn. We spent many sessions learning how to operate this software. Final cut allowed us to edit, cut film and sound, crop, record, add special effects and sound. This although took time to master was very good and helped us see some of the tricks used by professional editors which really helped us create a professional trailer.
Garage band was a music making software we used to create our sound track and the non diegetic sound used in the trailer. This was easier to understand and had a variety of different instruments that we could over lap to create the right music sound track for our trailer which can be imported into final cut.

IDVD is software we used to create the homepage for the DVD. It allowed use easily to understand how it works and how to use drop boxes to import in photos for the DVD homepage. We burnt the DVD onto this and imported the ancillary texts through a slideshow and placed the film easily onto this as well. A useful, simple way of adding a professional look to the DVD homepage.

Film magazine and Poster

For the development of this we used a HD camera to capture the right image and upload the crucial shots on to a computer ready to be manipulated. To edit these photos for the magazine and film poster and add extra text and shapes we used the software Photoshop to dos o. This allowed us to layer, crop, resize and manipulate images, text and shapes. We have used this software before and found it easier to find the advanced professional looking tools which helped us create the right image and manipulate the text, shape to the way we wanted.

Here is a photo of Photoshop and the way in which we could manipulate the colour balance of a photo to make it more appropriate for our target audience and follow conventional forms of the romance genre.

Evaluation

For the evaluation again, like the research and planning stage I used the blog to store and display information which as on a blog can be accessed online by our target audience and we can receive feedback on our products through the evaluation. This is the best most practical and appropriate way in the internet age to absorb information from our target audience of teens that will be all over the internet on different websites. The advantage of the web 2.0 makes every think live and accessible and gives our target audience the chance to cast their opinion on our work which would not be accessible if it weren’t for the web 2.0. With this our evaluation can obtain real information from our target audience and be accessed world wide by a global audience.

  

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Final Film Trailer - The Way We Were

Untitled from Lewis Robinson on Vimeo.

Analysis

In this final draft of the film trailer we have kept the mise en scene of the first draft with the student clothing and the location of the filming. We have kept all of the same actors from the first draft and used the simple simular shots used in the first draft. We have applied fancy transitions to make the shots flow smoothly. We applied the same with the music cross overs. We used the logo and audience page extras to make the trailer more professional. The sound used in the trailer is non digetic and digetic. We have a backing track throughout most of the trailer as well talking parts to highlight important scenes and moments. Also we have the actors speaking in the trailer to portray the storyline and show the connection between them. We have edited the film by cutting down the filming shots and used final cut to do this. It helps us edit by cutting, breaking up or enhancing monets in the film trailer. In all the trailer was a success and went how we wanted it to. We will here from our feedback how successful it is.

Production Logo

From our first trailer one of the advancments we had to make in order for our trailer to have a professional look was to create a company logo we can show on the trailer and add a audience viewing screen. These added extras help make the trailer feel professional and look more stylish. we used the programs of photoshop to create these in then imported them into the film which was edited on final cut.

This is designed a created like those seen in real trailers. We have entered the PG of our film onto this and added the information that is required on the viewing screen. we kept the green background to make it look more professional,

This badge is created on photoshop and started with simple shapes that have been added to one another. The text is curved and all fancy so it stands out on the film and has the date of the company start up. the use of the small c in the circle helps add the professional look to the badge. The badge keeps to the colour schem of the promtoional package and the image hasd been embossed and had a balck outline added to it to highlight all the shapes and text.

Location shots

We have decided to keep the locations from the first draft of the film trailer. We felt these worked really well and were the best place to film the trailer. They gave both a mature student feel and a more younger immature vibe. The locations were easy to film within and provided the best location to be appealing to our target audience.

Meeting 8

Meeting Agenda: Film Trailer review

Members Present: Beth, Ciara and Lewis

Items discussed:The film trailer we shot was a success. It made us get familuar with the use of equipment and gave us somethink to move forward on. It showed us what we need to improve on in the future and the stuff we need to keep that works really well.

Propsed next meeting topics: Final film draft prep

1st Draft Film Trailer

 

The way we were first draft from Bethany Reilly on Vimeo.

Analysis

The first trailer above was filmed on normal recording cameras and on to a tape. We used windows movie maker as our starting point to develop and edit the clip. We started the clip of with the couple walking into the sun set and applied the affect of slow motion to help the audience capture the moment and relate to convnentional aspects of the romance genere. Between the shots there are no transitions which in later drafts will have to be inserted and watched to make sure they are correct.

However, with this first draft we feel the mise en scene through costume is perfect and we plan to keep this student look throughout the production of the film to help appeal and relate to our target audience. We will look at other aspects of mise en scene like the location as we feel this was hard to film with the surrounding background noises within this use of editing equipment but futere drafts on more advanced software will make this look more professional.

The background sound on this software is very hard to edit out and therefore background noise can be heard a lot of the time in the trailer as well as in the slow motion  scenes when the noise is slowed down as well. This makes the film trailer look very unprofessional but, in future drafts will be edited out or made quiter to sound more professional.

the shot types we used were basic but we felt worked well within the scene. From our resrach we felt that these basic scenes applied with some fancy tarnistions work the best. We therefore, will be using the same or simular shot types to the one sused in this frist draft for our final draft.

In this draft there is no use of backing music or highlighted any sound that needs to be herad. This makes the trailer seem boring and gives it no energy. Almost every traile rin the world uses music in some many different to highlight or hide, speed up or slow down shots and much more. In the futute draft we will be introducing music into the trailer in many different ways to highlight different aspects and points.

In this first draft the film trailer is missing the added extras of the viewing audience, billing block and the companies logo at the start of the trailer. These added extras taht are edited onto the clip help make the trailer feel more professional and realistic to be seen in the cinemas. This is noticed a lot in this trailer and these added extras are the fundamental aspects to a successful film trailer.

Concluding the first draft of our trailer, this was successful and gave us the chance to try out the basic equipment for filming, sound and editing the trailer. It has given us the fundamental aspects to making a film trailer of which we can only more forward. We plan on using some of the basic aspects used in this trailer like the simple shot types and use of editing tools and feel improvement in making the trailer professional through editing, filming and producing the right digetic and non digetic sound.

Location Shots

When shooting the fim trailer we had to research into different aspects of filming in order for us to shoot a successful trailer. This means researching and deciding on the best locations to shoot certain moments in the trailer. We had selected the locations we are going to use for each moment in the film trailer with reasons why.

This location did have a lot of rubbish around, the we felt this could be used as the meeting place for the boy and couple when there older and be used when they are young.

This open space could be really good and easy to film within. We are not quite sure what scene could be used for this location but feel feel it is a good accessible location.

This cosy location can be used as a casual point of university or school location for the younger characters. It does feel like a school location but could be used as a university location.

This hallway is narrow and could be hard to film in. However, could be really effective for the arguement scene. The narrow space will help keep the tension on set and the props around could help set the university scene.

This kitchen is a typical university, student kitchen. This will be really effective to use for university and really show how the characters have developed from the earlier scenes.

This lounge area is really good as a university spot and study area for casual scenes. This could be a really effective situation and location and really show the university life in the trailer.

This location could be used for the use of the children and meeting point or location for their decision. This cute place can be used for a good bye or meeting place. This would be a good location that is easy to film on.

This location is a good meeting point we plan to film the arguement. There is a lot of rubbish around but when cleared can be a good location to film within. This could be a location we use for both uni and childhood spot as a returning location full of both of there pasts.

This location is a university setting. It has all the equipment ready and the tables can be moved. This location will be good for the lecture scene and can set a good scene for the meeting of the re-united boy and girl couple. This scene can be really effective and used to show a good university vibe.

This was the final location we looked. We found this was perfect and really veresatile and could be used for a lot of scenes. This is a location which shows a mature yet childhood location. This place could be returned again by the characters which they may have been to before. This location is easy to film within and is sheltered which can help. The bench on the outside can be used as well to help add to the location.

Storyboard

This is the proposed storyboard for the film trailer. It is split up into to 8 scenes and we will plan around the storyboard but this is the plan for the trailer. It is a drawn version what is planned to happen within the trailer.

 The first scene, will see a younger version of the characters used by younger actors. They will talk about going to big school and the future. They will show by holding hands that they are united.

In the second scene they share an item together. This is an iconic symbol that will unite the couple and is palnned to be used later on in the trailer. This item will symbolise the couple in the future.

 This scene will see the couple in year 10. This will be a scene with them further up in the school which will show the progress in there relationship. This scene will signify the advancement in the relationship.

 Scene 4 will see the couple torn apart. The girl will be leaving the boy as she has to move away. The girl will be driving away in the car and the boy will be watching. This will give the audience the concept and reasons for the girl leaving helping build the story for later on. This will make the audience see the true dynamics of the relationship.

Scene 5 will see the couple united at uni. This will be a lecture at uni where the girl will walk in and in the crowd the boy will see and recongize her coming in late. The eye contact is key in this scene to help the audience feel the connection they have.

Scene 6 will see the boy and girl arguing over the girls new boyfriend. But the love can still be felt. The item will be used in this scene to help keep the emotions and tension between the characters there still.

Scene 7 sees the couple going for coffee to talk about every think and is an important scene in the trailer. It sees the boy and girl talk seriously and really open and remember what they were like. It really makes them miss one another and builds and sets the scene for the final scene. 

Scene 8 sees the girl chosing her fate with either her new boyfriend or her childhood sweeheart. This is a crucial scene which will draw the audience in to wanting to see the film and see the decision she has to make. A crucial scene to the trailer. 

Final Film Poster

Anylsis

This poster is produced by Bethany Reilly and as a group we have decided to use this poster to represent the group. The simple child like approach is what makes this photo do successful. The main image on the front of the poster is a heart shape. A simple heart shape edited with a two tone brush on photoshop across the middle and around the outside of the heart shape. This is very effective and the hearrt is filled with a childish image of the couple looking into eachothers eyes. This fits in perfectly with the romance genre the film is aimed and the teen market we are aiming this poster and the other promotional packages into.

The film title on the film poster front cover is simple which keeps to the teen market concepts for our traget audience. This however, doesnt stick to the house style of the ancillary texts as the font is in italic but we tried this and as a group felt it didnt stand out enough on the page and felt the way it is at the moment was the best way to have the film title which is appealing to the traget audience and keeping to conventinal forms of a traditional film poster layout well matching the rest of the layout on the page. The elpisis on the end of the title is somethink added to the title and only used here which again does not comply with the house style but does however, fit into the child like approach.

On the film poster we decided to as a group apply a tag line to the poster but not to any other of the products. this is due to the fact we feel the poster as whole was always going to be the weakest one so therefore, by applying a tag line to the poster this should help boost its awareness. We decided to only use it on this product and go a conventional use of house style which would result in all of the ancillary texts having the tag line. The tag line on the poster is "Everyone has someone in their childhood they never forget". This is perfect for our teen market and fits within the romance genre where they are seen the most.

The billing block is seen on almost every poster across all genres. the poistioning of this though can vary and be challenged. The traditional poistioing is at the bottom of the page which is where Bathany has poistioned this and not challenged the concepts. This is the best place as it is a vital form of the poster but doesnt have to be noticed so at the bottom of the page it is out of the wya but still there.

Concluding, this poster uses a simple background and design, with a house style colour scheme to appeal the target audience of teens and keep to conventional forms of romance genres posters with the use of tag lines.

Meeting 7

Meeting Agenda: Selecting the film poster to represent our group


Members Present: Beth, Ciara and Lewis

Items discussed: In this meeting we will have to decided what film poster we are going to select to represent the group. We have all made are own film poster and now have to select one that will represent the group. Below is the one we have deicded to use as a group.

Propsed next meeting topics: Location shots for the first trailer draft

Film Poster Layout

In the stages of developing the film poster it is crucial to the success of the poster that a layout is planned to help set out the poster to make sure the poster fits in with the traget audience and conventional forms of posters as well as keeping with the film ideas.

With my poster layout I have kept to conventions used and challenged some concepts. The main image I have placed across the whole of the bottom half og the page taking up 3/4 of the page. This is layout design came from my audience research as the main image on the poster is the fundamental concept which draws people to the poster so therefore, should be the largest form on the page. I have this poistioned central but across the width of the page to help draw attention to the image.

The title of the film is at the bottom of the page. There is no conventinal poistion for the film title as this changes through different designs, genres and use of other conventional forms. I however, have poistioned my title at the bottom of the page quite large and centered. This is to make the title of the film standout as well as not blocking the image out which is the most important concept of form. The title needs to be larger enough to be noticed yet not the biggest form on the page but the largest text.

I have decided from my audience research to use the actors names on the poster to help make the film and poster look more appealing drawing more people tot he poster and the film. I researched this idea and found this is a very popular concept and is a conventional form that not all film posters use as a lot of them like to be original and challenge the film poster concept. I have poistioned these at the top of the page a quite big to stand out. The text is not as large as the film title but larger enough that it is noticable. I felt this was the best way to present the actors names as this will be the first bit of writing they will read as naturally people read down the page left to right.

The tag line is another conventional concept of film posters and is key on making the film poster look professional. It consists of all the small print including the others actors used, the company, producers and sponsers. This is an important factor as this has to be present on posters legally and is conventional. The poistion of the tag line is traditionally at the bottom of the page, however, with the poistion of my actors names I have decided to challenge this concept of conventional poistioning and placed it at the top of the page. This is to produce an original layout to help appeal to my target audience by using the tag line as a convetional form but positioning it in a different layout to help appeal to my target audience with this original idea.

Meeting 6

Meeting Agenda: Finished Magazines

Members Present: Beth, Ciara and Lewis

Items discussed: We all have know completed the developing, editing and finished magazine front covers and will decide on which magazine front cover we should use as our final magazine front cover and add any more development if needed to the magazine front cover.

As group we have decided to use Ciaras film magazine front cover to represent the group.

Propsed next meeting topics: Film poster desicions

Final Film Magazine Front Cover

Anlysis

The poster we have chosen to use is this one produced by Ciara Walton in the group. We felt this magazine was for a more teenage market and was more appealing to our target audience. It does not challange any conventional forms of magazine layouts as the masthead is overlapped my the main image. All of the text is down the left hand third or below the image. The colour scheme is appropriate for the teenage target audience and fits in with the house style colour scheme helping linking in with the other ancillary texts to make sure they complement one another. The mastehad is large and is bold enough to be noticed with a recongizable logo and stamp at the head which will help gain the magazine an indentity. There is lots of different styles and fonts on the page which again is a conventional form which to will help meet the criteria our target audience will expect and be drawn too. The mention of the film and the film title its self again links within the house style and is the same font as the film title seen in the other products from the promotional package. However, it is another colour to help tie in with the magazine colour scheme which makes the magazine look better and allows the film title to tie in within the page. The use of puff and plug is not just a conventional form used across all genres of magazines front covers but, helps draw in the appropriate target audience. Some film magazines will bring the wrong traget audience into the magazine but this will bring the right teenage market into the magazine and evidently the film. Concluding the magazine doesnt challenge any conventional aspects of form from the film magazine industrey but uses these conventions in a way in which brings in the right teenage audience which is appropirate as this is our target market. The simple layout and use of different styles and fonts for the image which is backed by a strong bold photo which has been manipulated to suit the target audience is the perfect magazine front cover which will complement the other products in the promotional package.

Magazine Front Cover

Masthead Development

The masthead started with a normal text font arial with the colour black. I wanted to create a more romantic and powerful font so I changed the text to capitals and chose comprehensive gothic light as the font style. This gave the romantic feel and the capitalsmade in standout on the page. I then adopted the colour to a more romantic stereotypical love colour, red. This dark red helped it stand out on the page as the masthead. Finally, I added some effects to the masthead head tomake it stand out on the page and look moreprofessional by adding a drop shadow, applying bevel and embossed the image and applied the black as an under lay colour to add the final effects to make the masthead lookprofessionalby manipulating a simple design to fit with the high end magazine market.