Wednesday, 5 October 2011

Something Borrowed Promotional Package

Mise en Scene:
At the start of the trailer a geeky girl is portrayed through stereotypical geeky girl with pens, books, glasses and pulled back hair. The is contradicted with a stereotypical good looking man with spikey hair, slim fitting, white teeth with good fashion sense. They are oppsites which in love storys like this are attracted to each other which is seen through the opening scene. Then we are introduced to the hot best mate which again is a stereotypical character who has blonde hair, red lipstick, white teeth and glamours figure. They are all out on a night out and are all dressed up posh drinking beers .
We then see the new couple together the best freind and the good looking guy which they are holding a glass of champagne which is a celebration, posh drink. They are both smartly dressed with necklasses on and watchs portraying a glamours perfect couiple look.
We then see them planning on getting married and the woman in her wedding outfit. She is all dolled up looking glamours.
We then see the scene with the other girl and ther bride to be in the back of a taxi a non romantic place yet, the lighting is all dark and romantic which is full of tension until they kiss. This leads to a scene of them waking up in bed of which we see the guy has a nice posh, expensive car which again sticks to the stereotypical traits of his character. Which is contradicted with the two best freinds in joggers walking through the city which links into them keeping in control of their physical body shwoing they came about their looks which is again stereotypical of their characters.
After this in the trailer we see the couple just before their wedding on a beech all loved up rolling around. They are all in summer clothing with shorts and bikini bottoms up to reflect the season and location they are in. The man is wearing sunglasses and the girl is in the mans top which is always seen in films and helps the couple feel like they are together and portray to the audience how the couple are linked together through this cosy, thoughtful action from the man.

Camera:
In the start of the trailer we see a close up of the pens staright away to portray to the audience the stereotypical characteristics of the first character yhrough the camera angle. We see a two shpot of the future couple with them staring into eachothers eyes which staright away the audience will feel something between the two characters. This is then flipped to a landscape shot of the New York skyline an iconic and famous landscape with does tie in with the genre of love as the camera shot is taken at night with the New York buildings with lights on.
There is then an over the sholider shot used to shwo the best freind as we as the audience are introduced to a new character from the angle of her best freind who knows the best. Then we find out that the man asks her on a date and we have a close up shot of both the other girls reaction and the mans reaction with out seeing the actually girls reaction through a camera shot. This is sodne on purpose to let the audience know that there is still tension between these two as a couple of which is done cleverly by the producer.
We then see a helipcopter shot of New York in the day time contrasting the night time camera shot from earlier on in the trailer.
We then see the newly engaged couple kissing in a simple but effective two shot which just highlights the couple in the shot and the love symbolic trate of a kiss which is seen a lot and i beleive should be present in are trailer to link in with the same genre of romance.
There is then a high angle shot of time square from a craine at night with all the lights to portray the idea of the busy nightlife and scene of New York as the best freind and husband to be explore the night. There is a two shot of the couple in the back of the taxi which switches to a close up when the couple kiss to highlight the crucial tension moment of the trailer which links in with the whole plot of the film. We then see a close up of them in bed which is another significant moment. They show the moring after and them in bed but nothing that happened that night but as the audience this is enough for us to see as we know more happened from their reaction used through a close up camera angle.
There is then another pan of the New York skyline in the day which helps keep the audience in treack of the location and the overwhelming affect it has. Straight after this a two shot of the couple to be is shown bringing the trailer and the world back to reality. We see a close up of the wedding invatation the best freind is recieving of which is a crucial moment to wheather she will go or discard of the invatation which is why a close up is a relevant camera angle choice.

Editing:
In the frist scene we see the editing of shot reverse shot of the connection the couple have right at the strat of the scene which is used well to portray straight away to the audience that something is shared between them. There is a slide transition affect of the New York skyline where the view is split into three parts lenth ways down the shot. They are reveiled one by one which adds the introduction affect of something important whcih behind this affect is the skyline view at night which highlights a romantic feel. There is an editing enhanced affect of the cuterlary dropping which is digetic but enhanced to make it more noticle in a tensed scene to break the tension for the audience with a digetic realstic noise simpley enhanced. The same transaction of the NY skyline was used again but shwo a different image of the NY skyline in the day. This shows the same importance both shots have relating that love happens day and at night time in this trailer. We then see a shot of time square with the image smaller in the middle with the three affect shots moving out to a full screen. This idea of three tranaction affects used in all three shots links in with the love triangle seen int he trailer.
The significant number relates to the amount of people mainly involved in the movie.
At the ned of the trailer we see quick shots of the the rest of movie scenes all which have been edited to move quickly and swiftly to reflect the fast pace of the storyline scene for the rest of the movie.

Sound:
The film typically starts of with fast pace and upbeat music which is non digetic to the trailer. We then hear the digetic sounds of the opening scene and the two main characters. The main characters voice is then switched from digetic to the scene to a voice over which is non digetic to the scene and sees the character introducing herslef and go into a commentary of which their is still upbeat background music reflecting the mood in the trailer. The background, non digetic sounds, are paused well we aknowledge the enhanced sound of the digetic cutlery dropping and clattering which is naturalistic for the enviroment they are in. The music kicks straight back in with another digetic switch to a voice over another slide. We thyen hear celebration and cheering digetic sounds from the scene.
The background music is paused for the dramatic kiss which stays silent well the screen goes black. This is then broken with the streotypical alarmclock sound stating the morning time sound which signals the background music again.

In all the film trailer consists of typical stereotypes and there stereotypical mise en scene all of which is portrayed through clever camera angles to hint to the audience the future couples and to enhance important key moments of the trailer. Really good editing is used to highlight the background of the story and location as well as too enhancing key moments for the audience in the movie trailer.


Film poster:
The poster like typpical films with a strong leading cast, portrays there well known main actors on thr front of their post to help draw in their audience. The poster is layed out with the title centred at the top of the page with the actores/actresses across the top. The title as the NY skyline in the background below which links with the trailer as the NY skyline is showed alot in the movie trailer. The blue title and wrting at the top of the page is seen throughtout the poster in the blue sky backgrouns of the rest of the images which are split into 4 images of the cast. There is also four other boxes which each has different writing fonts and styles in with each has its own different colour background. This helps bring an unsually layout as they are spread across the page but brings orginality to the poster design. The bright colours used help reflect the overall perception of mood are the film making it afeel like a happy, bright film. This is helped by the actors on the front of the poster smiling and the background of the blue sky which all links into happiness.

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