The Social Network Promotional Packs Analysed

http://www.videodetective.net/flash/players/movieapi/?publishedid=143558

Mise en Scene;
All of the mise en scene in the trailer was really aimed at students and teenegers, young people. Most of the clothing was casual clothing with university hoodies and t-shirts worn well showing the university stage but showed the progression to adults through costume with the change to tie with suits as Facebook gains more popularity. Costume is also shown to show class divide between social groups at the university of how the students where there uniform. For example, the geeks where there uniform with their top button done up their shirts tucked in which is stereotypical for that social group. Well the jocks have large ties with there top button undone and shirts out to show them not abbiding by the rules and a more cooler look. As well as this colour places a large part in dividing informal and formal groups. The shots in university are seen with different colour unifroms which show the divide in the different groups socially and formally in university. However, points in the clip the main actor is seen in a dressing gown outside a business building when Facebook plans go through and he is being sewed which breaks this formal dress code he has got making seem less formal and smart.
Alcohol is used alot in the trailer and shows the typical prop for students to have. However, it is shown in many different ways in the trailer. For example, it shows the immature student with them drinking on a field of grass, yet in the club they are brought large cocktails which shows sophistication and maturity. It also shows wealth as in the park they drink cheap alcohol again typical of student lifestlye yet in the club a whole aray of drinks is on their table and avaliable. The cocktail is in a large glass and looks an expensive drink.
Phones and cars are used later on in the film as the main symbols of wealth

Sound:
Peaceful piano and singing is heard in the background and played throughout the trailer. This mellow sad song reflects the events that occur in the movie like freindship and relationship breakdown, being alone and bank rupt. However, the background music contrasts what students would typically and stereotypically listen too. This therefore gives the audience the message that anything can happen.
Talking is used over the top of the background music to entale the busy life of students. A police woman enforcing the law can be heard pressing charges against the main actor portraying the main events. a solister can also be heard giving advice to the actor again and the voice is an old man portrayed by the audience as a wise man casting advice upon the actor which the audience will remember.

Editing:
A transaction is used at the start with a fade to bring the first image of the slideshow at the start of the trailer to show the use and affects of a computer which is relevant to the film through the clash of lifestyles from poor student life to the fantasy vegas lifestyle. They have pauses on photos where the camera pauses on a photo to allow the audience to see every detail of the image and take on board the stereotypes present in the image

Camera:
Simple staright on and two shot cameras used to show simple lifestyle before the glamour side comes in. The cameras then become slightly tweaked in the sense pan is used in the club to show all of the people and the busy lifestyle. The single shot is also used when the main character loses everything to show isolation from the rest of the world. Over the sholider shot is used to show one character looking down on another sharing knowledge.

Magazine:
This doesnt stick to normal magazine conventions as the main image covers all of the page and doesnt go over the top of the masthead. The main guy in the image plays the lead man in the movie which is seen in magazines as the main characters are the main image. The image is made up of lots of dirrent small pictures seen as profile pictures which links to the idea of the film and social networking sites. The magazine front cover sticks to the typical trates of a colour scheme of which is just plain white. They have a range of different fonts and sizes around the paqge which is typical of a magazine front cover with the masthead the largest, then the name of the film and then genral information of the content of the magazine slightly smaller. Finally, really small print in the corner which states the address and general printing information yet still keep with the colour scheme and typically poistioned in the bottom right of the page. All of the text on the front cover of the magazine reads from left to right which again is conventional and is all layed out on the left of the page apart from the small print which is located in the bottom right. This is due to people reading from left to right. The magazine has a quote above its masthead which is seen in all of their magazines "the modern guide to movies" and his a trate to this individual magazine.

Poster:
The black background on the poster helps highlight the smaller images layed out to spell "social" out in smaller images known as profile pictures which relates to the film content of social networking sites. "Social" is the largest word and as it is set out with loads of different smaller images this is the keyword that standsout. Keeping with a white and black colour scheme links into the magazine front cover above as a scheme throughout the film. A basic film poster that gets across its message through simple layout and simple, powerful, contrasting colours. Also they use the directors name to help draw attention as David Fincher is a well known successful director and by using his name they attract peoples attention through this concept. I like the simple colour scheme idea but i feel the simple layout relies to much on the directors name for attention. The word "social" is cleverly brought attention through the smaller images relating to the film and is something i would consider in my layout designs.