Monday, 3 October 2011

21 promotional packages anaylsed



Mise en Scene:
The film trailer portrayed the students as mature, sophisticated people through the suites they were wearing with the long student hair look. There was a change in shift in the mise en scene used in the college to the mise en scene in Las Vegas. When they move to the Vegas location on the mise en scene shifts to the glamous lifestyle. This is scene through smarter suites and hair cuts and styles well they change their personality. They have expensive watchs, sunglasses and jewellery. The teacher is een smoking which is known as an expensive addiction. There is a divide from what the workers working in the casino are wearing to the people in the casino. The workers have rolled up sleeves stressing their work ethic and are seen with a rucksake. Well everyone else in the casino is all dressed up with gadgets like a psp seen in the clip which is not an essential like a watch but defines the dementions of the social class they are apart of in Vegas.

Camera:
Close ups were used alot to aplly emphasis and stress importance on certain moments in the trailer. These moments were the close up of (100%) on the exam paper to show how clever he is and how show how he has been selected to join this elitie group to count cards. Also there was a close up of the main character playing blackjack and his face showing the (Poker face) look which make sthe player so successful and the is shown through the close up camera shot. There was also a close up of the woman apllying lipstick which is a femine trate and shows the woman gaining a new identity of which the lipstick is red, the colour of love and pain reflecting sexuality. Panning camera angle was used twice, once to pan across the campus of the college and secondly over the Vegas strip line to show the difference in scenary and to reflect the situation as well as the population of both locations showing the busy Vegas scene and the busy scene of college on a smaller scale. They have a downwades facing camera from the roof looking down on the main charcater stashing money in the attic which creates the affect of someone looking down on him doing something he shouldnt be. There is also use of the handy cam when they are being chased to show the personal perception of the moment of which is used succesfully to create the chasing scene.

Editing: There is a use of quick transaction from shot to shot which is used in the Vegas half of the trailer and portrays the quick and busy lifestyle of Vegas which is very affective but should be matched with some college scenes by slowing down the tranaction to add more emphasis on the Vegas quick transaction of shots. Zoom is used in the ttrailer to zoom in on people playing poker through a camera spy affect which relates to the 1984 George Orwal book about Big Brother and being watched and the idea of cameras zooming in on poker players. There is also the use of slow motion in the pan across the vegas strip to allow the audience to take in the landscape. Slow motion is also used when the money is falling to show that its unrealistic and a (movie moment) and not an everyday situation. Slow motion is also used when he is moving his poker chips to empahsis the big desicion he has to make portraying the importance of the moment. This slow mo affect is done again but instead of slow it is fast. The main character is seated at the poker table and evryone and thing is moving around him really fast and this shows the busy lifestyle of Vegas and how glued he is to the game and also shows how quick time can pass in Vegas.

Sound:
Their is a soundover used in the trailer to portray his thoughts and could be seen as a voice in his head which could lead to the desicions he makes which is non digetic. Their is some music on in the background to represent university relating to social party life but this music is faster and louder when the scene is located in Las Vegas to present to the audience the fast pace of the party city to reflect the digetic party life and dream world. Reflecting on them "Living the american dream". However, the fast pace and loud music is brought to a sudden holt dramtically when they get caught counting cards in Las Vegas and they risk their whole plan falling apart. It brings the characters and the audience back to reality and away from the dream life with a moment of reality. Their is a really fast pace music played in the background well they are being chased away. This adds more tension and exicitment to the trailer as we dont find out the end result but the music suggests a climax point is going to be reached.
A loud plane digetic sound is heard when they first hit Las Vegas to show straight away the luxary off flying and to let the audience know this through simple digetic sound of the loud plane landing.
When the main character is counting cards which is the dynamic of the film and the key to their success their is a non digetic ticking sound in the background adding tension to the key moments they are counting cards. This is powerfully used to good affect making the audience feel on edge as to if they are going to get caught.

Poster:
The mian concept of the poster links in with the idea of the film content of blackjack and the poster uses the way to win blackjack through the jack and ace cards called blackjack and they use this as the background for the poster. They use two different coloured cards to show both sides of everything which links into the film and shows the boring simple life in contrast to the exciting life in Vegas. The background cards are set out as they would be on a poker table turned over. In the top card black background is shown with lights breaking through which relates to the nightlife of Vegas and what happens to change their lives. 21 goes across as the largest form of text as the film title and different size font yet they keep to the same simple text colour of white that stays powerful. The small font states when the film is being released and the small print. Under the 21 film title "inspired by a true story" which helps boost attraction as a society we thrive on storylines being true and being able to relate to them so that is why this is under the title and in meduim writing. In all a good poster that uses concepts and contents from the film into the poster with an interesting style background and the title of the film is large across the poster with smaller writing important like the true story quote and the director and small print information helping attract more of an audience.

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